Björn Thorngren is the CEO and founder of MEDS. We talk about how they became the fastest-growing company in Sweden, the strategies they used to acquire 800,000 customers and raise 50M€ in funding, what the pharmacy markets in Sweden and North Korea have in common, and much more! Learn more: https://generogrowth.com/ https://www.linkedin.com/in/bjornthorngren/ https://www.meds.se/ (0:00) Introduction (0:50) The insights that led to MEDS (3:14) The unique online pharmacy market in Sweden (6:49) How to win in a competitive market (10:07) Providing the best customer experience (16:05) The strategies MEDS used to get 800,000 active customers (21:35) Finding, acquiring, and activating the right customers (24:32) Growth and failure during the pandemic (27:44) Geopolitical risks and the pharmacy value chain (30:35) Does it always make sense to grow? (33:22) Raising 50 million euro (37:31) Biggest lessons learned