Camillo Eriksson, co-founder and CEO of Twistshake, joins us to talk about building the world's biggest baby brand. We cover topics like expanding to 70 markets, launching a dozen or so innovative products each year, and doing influencer marketing on a massive scale. Learn more: ⁠https://generogrowth.com/⁠ ⁠https://www.instagram.com/twistshakebaby/⁠ ⁠https://www.linkedin.com/in/camillo-eriksson-770480b8/⁠ (0:00) Introduction (0:52) The baby bottle that started it all (5:14) The early days (9:33) Meaning, hard work and avoiding burnout (13:31) The process for consistently launching innovative new products (20:16) How they succeeded with influencer marketing (25:16) Twistshake’s 3 pillars for growth (28:32) The uncomplicated way to expand internationally (34:00) Focusing on profitability and doubling AOV (38:23) Company culture and focusing on what matters