Jesper Åström is a growth expert who's spent over 45,000 hours launching hundreds of tactical campaigns for companies around the world. We discuss all things related to growth marketing, including case studies, common mistakes, and underutilized tactics. Learn more: https://generogrowth.com/ https://www.linkedin.com/in/jesperastrom https://www.youtube.com/@JesperAstrom/videos (0:00) Introduction (1:07) What is growth marketing? (4:45) Jesper’s framework for why and how companies grow (15:03) Types of entrepreneurs and the different marketing mistakes they make (17:55) Is branding just about reach and frequency?  (23:52) Budgeting, meetings, and other things companies need to change if they want growth (33:01) What companies like Voi and Spotify get right about growth (38:35) How to grow in the physical world (43:30) How Jesper comes up with new experiments and tactics