In just eight years, BookBeat grew from zero to 100+ million euros. We spoke with CEO Niclas Sandin about strategy, branding, customer acquisition, competing with big names like Spotify and Amazon, and whether AI will change the industry. https://generogrowth.com/ https://www.bookbeat.com/ https://www.linkedin.com/in/niclassandin/ (0:00) Introduction (1:02) How BookBeat got started (3:36) Having a 200-year-old family business as the owner (5:10) BookBeat’s 4 strategic pillars (13:48) Competing without a unique selling proposition (why differentiation doesn’t matter) (16:46) Building top-of-mind awareness (23:00) The tools, insights, and strategies behind BookBeat’s advertising (26:30) Optimizing the media mix (34:54) Innovating the business model (40:10) Competing with Spotify and Amazon (44:42) Will AI revolutionize audiobooks? (48:27) The changing media landscape and why books still matter (53:44) Biggest lessons learned