We sat down with Fredrik Skantze, CEO and co-founder of Funnel, the Swedish SaaS company that’s raised over 120M€ to build the leading marketing data hub. Join us to hear Fredrik talk on building a global company, getting rid of sales commissions, lessons learned from Silicon Valley, and much more! ⁠https://funnel.io/⁠ ⁠https://generogrowth.com/⁠  ⁠https://www.linkedin.com/in/fredrikskantze⁠  ⁠https://funnel.io/marketing-data-state-2024⁠ (0:00) Introduction (0:46) The pivot that led to Funnel (6:23) Finding product-market fit and the early days (9:57) Figuring out go-to-market  (13:39) How digital marketing has evolved over the last 15 years (22:40) Getting rid of bonuses and sales commissions (29:15) Company culture and lessons learned from Silicon Valley (36:49) How the Nordic ecosystem is changing  (41:39) Key takeaways from Funnel’s survey on AI and marketing (46:12) What keeps Fredrik motivated and excited?