Innovation is a term that is as often used as it is misunderstood. To tackle this huge topic, we sat down with professor, speaker, author, advisor, and innovation expert Alf Rehn. We talked about the role of psychological safety in building an innovative culture, why small improvements may be more important than big ideas, lessons learned from companies like SAS and IKEA, and more. Learn more: https://generogrowth.com/ https://alfrehn.com/ https://www.linkedin.com/in/alfrehn/ (0:00  Introduction (1:15) Taping down cables to the floor (8:10) Small improvements over big ideas (12:25) Company culture and psychological safety (28:20) The processes and incentives that lead to innovation (40:30) The role of leadership