Did you like this episode? Dislike it? Your law firm needs a system, but where do you even get started? This week, Megan joins the podcast and on this episode, she explains the best way for law firms to create new systems that will help with production. 👉Here's what you can expect:What comes first: system or process?How Megan views systems before they become systems☝️Need help creating a marketing plan? We have a template:Download Your Free Copy Here!🎙Listen on Spotify, Apple Podcasts, o...

Did you like this episode? Dislike it? We are finishing up this 2-part episode with the final touches on your law firm's marketing plan. Is your law firm kind of lost when it comes to marketing? Has it always been this way? What is the direction for 2024? 👉Here's what you can expect:Marc puts the finishing touches on the marketing planEverything and anything else you need to know☝️Need help creating a marketing plan? We have a template:Download Your Free Copy Here!🎙Listen on Spotify...

Did you like this episode? Dislike it? One of Marc's friends took his law firm to 7 figures and beyond using these marketing tactics. What are they?The point is that you have to be willing to try sh*t and fail. Nothing changes if nothing changes. 👉Here's what you can expect:How Marc's friend took his firm to the next levelWhat Marc would say is the most needed to do so☝️Need help creating a marketing plan? We have a template:Download Your Free Copy Here!🎙Listen on Spotify, Apple Podcasts...

Did you like this episode? Dislike it? So how do you approach your law firm's marketing plan? What is the best plan of attack? What if you still have unanswered questions about marketing tactics?The beauty of the marketing plan is that you do not need all of the answers. You just need to be willing to try sh*t and figure it out! Marc explains.👉Here's what you can expect:How can you maximize your firm's marketing planWhat if you fail in your marketing efforts☝️Need help creating a marketing pl...

Did you like this episode? Dislike it? We've been talking for about a week and a half about building a solid legal marketing plan, but now we are saying you may need to rethink it. Don't worry though! You need to leave room for failure, and that is okay! If you believe nothing in your marketing plan can fail, then you may hit a wall and it will hurt! We explain this in today's episode.👉Here's what you can expect:What % your law firm should spend on its marketing budgetWhy you should expect an...

Did you like this episode? Dislike it? You may have the ultimate marketing plan for your law firm all laid out beautifully in your head, but if it never gets out of your head and onto the page, then it's all for nothing!We have seen it time and time again. Law firms fail to get their marketing plans onto the page and it becomes a mess. Marc explains why it's essential to get it onto the page!👉Here's what you can expect:Why you need your marketing plan written outThe downfall of perfect market...

Did you like this episode? Dislike it? If your law firm needs a strong marketing plan to reach its goals, then this is a great place to start! Most law firms are not starting their marketing journey the correct way, and this can simply be because they do not have a marketing plan! In fact, most law firms probably do not even have a strong marketing plant to begin with. Prepare to take some notes because this is part one of a super detailed episode that can level up your law firm's marketing e...

Did you like this episode? Dislike it? What it looks like to build version one of your law firm's marketing plan. It may seem like a tall ask especially if you're new to this process. Marc breaks down how to make it work for you and your firm's goals!👉Here's what you can expect:How to create version one of your marketing planThe best way to make it work for you ☝️Need help creating a marketing plan? We have a template:Download Your Free Copy Here!🎙Listen on Spotify, Apple Podcasts, or wh...

Did you like this episode? Dislike it? Strategizing and Planning. What comes first? Does one NEED to go before the other?We have a chicken vs egg type of discussion about this one. Marc does give a great reason why he believes the plan will help create the strategy! 👉Here's what you can expect:What comes firstHow your law firm can be more effective with its marketing ☝️Need help creating a marketing plan? We have a template:Download Your Free Copy Here!🎙Listen on Spotify, Apple Podc...

Did you like this episode? Dislike it? By simply having marketing categories in your marketing plan, you help your marketing efforts immensely! For many law firm owners or legal marketing directors, creating a marketing plan can seem daunting. It does not have to be this way! 👉Here's what you can expect:How marketing categories help your overall effortsThe best way to think about marketing categories ☝️Need help creating a marketing plan? We have a template:Download Your Free Copy H...

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!If your law firm's marketing plan can answer these four questions, then you are on the right path! Many law firms get their marketing plan wrong, but here's a great way to start!Marc shares his insight on creating a marketing plan. The first thing you need to make sure is that you can answer these questions. 👉Here's what you can expect:4 questions your marketing plan needs to answ...

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!There's this mainstream idea that lawyers are these mean, money-hungry individuals. You can save your law firm's image by using these humanization methods. In this week's episode, Eddie and Smike cover a very important topic: humanizing your law firm! It may seem unneeded, but this could not be farther from the truth! Letting your audience see the human side can do wonders! 👉Here'...

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Most of us like to picture ourselves as the hero of the story. In the legal line of work, this is not how it is. However, you still play an important role!One of the best ways to humanize your law firm is to understand your role in the story. If you believe that you are the hero here swooping in to save those in need, then think again! You still are important, don't get me wrong! You j...

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!As humans, our brains are wired to think of situations in a story structure. Being able to include the story element in your marketing can help a LOT!As we continue this journey of humanizing your law firm, we wanted to make sure to include the element of storytelling. Humans are drawn towards conflict because of the solution, and this can absolutely level up your law firm's marketing!...

Did you like this episode? Dislike it? Did you like this episode? Dislike it?🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Video content can be a terrific introductory piece to your law firm in more ways than one!Find out the power behind video content, and how it can be more than just an informational piece! Eddie and Smike dig into this legal marketing hack!👉Here's what you can expect:The power of video content explainedWhat video content can give to your audience☝️T...

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Professionalism is expected, but personality is the cherry on top. When it comes to humanizing your law firm, there is definitely a balance that needs to be struck between those two elements. Eddie and Smike discuss this. 👉Here's what you can expect:The difference each plays in humanizing your law firmWhy it is important to strike that balance☝️The 2024 Legal Marketing Trends Repo...

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Sure, we all know that the line of communication between your firm and the clients is crucial! But just how crucial is it? How can you master it?This week, we interviewed Marc Cerniglia, CEO of Spotlight Branding. He gave us a plethora of insight into effective client communication and the role it plays in growing your law firm! 👉Here's what you can expect:The first step you need ...

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Many law firms don't feel comfortable to ask for referrals or reviews from their clients. Using this method, you will not feel uncomfortable anymore!This week, we interviewed Marc Cerniglia, CEO of Spotlight Branding. The classic mantra has been to give to receive. We believe in this so much that we use it ourselves!👉Here's what you can expect:How you can get a lot from giving a lotThe...

Did you like this episode? Dislike it? Did you like this episode? Dislike it?For the same reason that Nike continues to market to people who wear their brand, you can also use marketing to remind your clients of your firm's good energy!This week, we interviewed Marc Cerniglia, CEO of Spotlight Branding. He gave us a quick insight that a lot of law firm owners do not consider: marketing can remind your current and past clients of the good energy your firm gives off!👉Here's what you can expect:...

Did you like this episode? Dislike it? Did you like this episode? Dislike it?So someone has publicly hated on your law firm? Should you respond? Should you let it sit? What should you do? This week, we interviewed Marc Cerniglia, CEO of Spotlight Branding. He told us what the best practice of addressing negative reviews or comments is! 👉Here's what you can expect:The answer to the questions aboveThe best way to respond to a negative comment☝️The 2024 Legal Marketing Trends Report is here...

Did you like this episode? Dislike it? Client communication is incredibly effective in creating client loyalty. This week, we interviewed Marc Cerniglia, CEO of Spotlight Branding. He gave us the best practices law firms should implement on Day One of any new client: setting expectations! 👉Here's what you can expect:The number one thing to create client loyaltyHow client communication is incredibly important☝️The 2024 Legal Marketing Trends Report is here to help:Download Your...

Did you like this episode? Dislike it? The legal world is suffering, heavily, from mental health issues. We wanted to make sure that we highlighted some of the things that have helped us!Please note that we are not trained professionals and we do not claim to be. We are simply sharing our experiences and things that we have been able to use for help. We hope someone in need gets some aid from this episode. If you or someone you know needs immediate help, please call 988!👉Here's what you ...

Did you like this episode? Dislike it? What is the correlation between mental and physical wellness? How does one affect the other?Eddie and Smike are both on a physical wellness journey, and they share the positive effects it has had on their mental. They also talk about making it work in your busy lifestyle. 👉Here's what you can expect:A little backstory on Eddie's mental health journeySome ideas on integrating physical wellness into your firm☝️The 2024 Legal Marketing Trends Report i...

Did you like this episode? Dislike it? In this episode, we discuss one of our favorite mental health books: The Tools by Phil Stutz & Barry Michels.This book gives actionable steps that anyone can take at any point during the day to help them get through almost any situation. Stress. Anxiety. These things can be overcome according to the Tools! 👉Here's what you can expect:A little bit about our favorite mental wellness bookThe validity of its power☝️We have a complimentary webinar co...