Episodes
In today's episode, we're diving into the transformative insights from the "Law 2024" report by Macquarie Business Banking. As we approach Law Biz Con, it's crucial to discuss how these trends reshape the landscape for Australian law firms, especially those employing small law firm marketing strategies. Key Insights from Law 2024: Technological Innovation Specialisation and Outsourcing Client-Centric Service Models Inclusive and Flexible Talent Management The "Law 2024" Macquarie Bank...
Published 04/24/24
Published 04/24/24
Today, I'm thrilled to share how Fiverr can be a game-changer in streamlining your operations, enhancing small law firm marketing strategies, and freeing up your precious time to focus on what truly matters in your practice. From Australia to the US, and from estate planning in Austin to commercial litigation on the Gold Coast, the strategies we discuss here at Scalable Law transcend borders and practice areas. Embrace the global community of law firm owners leveraging tools like Fiverr to...
Published 04/02/24
In this special episode of the Scalable Law Podcast, I'm thrilled to welcome a good friend and an inspiring figure in the legal community, Stacey Miller.  As a principal at Cronin Miller Litigation, Stacey's journey from the structured corridors of traditional law in Brisbane to the sunlit paths of the Gold Coast encapsulates more than just professional growth; it's a narrative of personal evolution, ambition, and the quest for a harmonious life. Meeting Stacey, you're immediately struck by...
Published 03/26/24
Welcome to another insightful episode of the Scalable Law Podcast! I'm thrilled to have you here as we talk about the essential strategies for law firm website maintenance.  In this episode, we will explore practical strategies for law firm owners to ensure their websites remain powerful tools in their marketing arsenal. From regular content updates to technical maintenance and enhancing user experience, we'll equip you with the knowledge to elevate your online presence. I'll also provide a...
Published 03/14/24
I'm thrilled you're joining me for this episode of the Scalable Law Podcast. Today, we're venturing into the important yet often overlooked data analytics within law firms.  It's a subject close to my heart, especially after recent discussions with a client from the Scalable Business Lounge. It's astounding how many firm owners aren't fully leveraging their financial data to guide their growth strategies. Understanding your numbers isn't just about tracking revenue; it's about strategically...
Published 03/05/24
Mastering Free Marketing Strategies for Law Firms to Unleash Your Firm's Potential. Welcome back to the Scalable Law Podcast. Now, let's talk about a marketing plan for law firm- the kind that doesn't cost a dime but can yield immense returns. From optimising your Google business profile to leveraging local directories and producing SEO-rich content, there are many ways to uplevel your firm's digital presence. We'll explore how to make the most of social media, engage in community events,...
Published 02/26/24
In today's digital landscape, leveraging podcasting can be a game-changer for law firms. As a unique blend of legal wisdom and engaging storytelling, podcasts provide a platform for lawyers to look into legal complexities, showcase their expertise, and forge a deeper connection with their audience. This episode of the Scalable Law Podcast is dedicated to unveiling the strategic nuances of podcasting for legal professionals. Benefits of Podcasting for Lawyers Establish Thought Leadership:...
Published 02/13/24
Welcome back to the Scalable Law Podcast, where I share strategies that amplify your law firm's profitability and free up your precious time. After a refreshing break filled with adventures from the Sunshine Coast to the historic vistas of Turkey and Egypt, I'm here to share insights that can transform your law firm's organic marketing approach. With Law Biz Con 2024 just around the corner, the buzz is real! Preparing for this monumental event has been a whirlwind, but it's shaping up to be...
Published 02/06/24
Scaling your law firm can be a smooth journey with the right strategies, systems, and mindsets in place. Welcome back to the Scalable Law Podcast, where we focus on boosting your profits and creating more time in your schedule.  Today's episode I’m so excited to embrace the new opportunities 2024 brings. After an awesome holiday, I'm more ready than ever! My break was a blend of tranquillity and adventure, from the Sunshine Coast to the historic landscapes of Turkey and Egypt, and finally...
Published 01/26/24
Welcome to another episode of the Scalable Law Podcast! Your guide in navigating your law firm growth and sustainability. Today, we're diving into an invigorating discussion on Law Firm Marketing Best Practices and how to lay a strong foundation for a flourishing year ahead. Whether you're tuning in from a sun-drenched beach or your cozy office, let's dive into making 2024 your most successful year yet! Kickstart 2024: 10 Essential Strategies for Law Firm Growth Financial Review and...
Published 01/09/24
Welcome to another episode of the Scalable Law Podcast, your go-to source for mastering the best practices in law firm business development and marketing. As a fellow law firm owner, I’ve navigated the same choppy waters you're sailing through, and now, I'm here to share my insights and experiences to empower your legal practice. In today's episode, we're not just talking about law; we're discussing the lifeline of your law firm - the systems and processes that underpin successful...
Published 01/02/24
Today, we're diving into a topic that resonates deeply with many law firm owners. Before we jump in, I want to give a shout-out to the upcoming Law Biz Con 2024. If you're a law firm owner or aspiring to be one, this event is crafted specifically for you.  We're hosting it at the picturesque QT Hotel on the Gold Coast. Picture two days of dynamic learning, networking, and actionable insights tailored to elevate your law practice. We'll cover everything from stress-free financial mastery,...
Published 12/05/23
2024 is so close I can smell it! It’s not even funny.  It is so important that you have your 2024 Marketing Plan locked in and ready to go NOW! Don’t wait for the new year to begin; once you return from your holiday break, January will quickly pass, and before you realize it, it’s already February. This is the perfect opportunity to ensure your firm is strategically positioned for success. Now, is an amazing time where we focus on fine-tuning marketing strategies for small law firms. I love...
Published 11/21/23
Welcome back to the Scalable Law Podcast, your go-to source for the best marketing strategies for law firms. Today's episode is charged with excitement as we unveil a transformative opportunity for growth, learning, and community!!! A Premier Event for Law Firm Owners!   Discover Law Biz Con 2024 Get ready to mark your calendars for Scalable Law’s first ever and a dynamic, action-packed legal conference you've ever experienced. Law Biz Con, coming in 2024, is not your typical law event....
Published 11/15/23
 On today's episode of the Scalable Law Podcast, we're thrilled to host the dynamic director of Rin Kim Law. This isn't just any episode – it's a delightful dive into the world of personal injury law with a touch of laughter and lessons! Tune in as we look into the captivating journey of Rin Kim, a lawyer who's carved her niche even in a fiercely competitive landscape. Discover how she founded and scaled her firm, Rin Kim Law, right from the heart of Brisbane, leveraging effective marketing...
Published 10/23/23
It’s my birthday week! And I’m super excited for an amazing Queenstown birthday celebration for some fun time! Join me for a special birthday podcast and we are talking about --- SALES! I know! Lawyers want to be lawyers and not salespersons. However, sales come in the form of clients retained from initial consultation and are the lifeblood of the firm. Let's talk more about this, shall we?  So many things had been happening in my firm. So, before we dive deeper, let me ask you this: Are...
Published 10/17/23
Today's guest is Melissa Barlas, a dynamic law firm owner who in just two short years has made significant strides in her field, marking her niche beautifully and showcasing her unique approach in the legal world.  We dive into Melissa's journey, the challenges she's faced, her strategies for success, and her vision for the future. This episode is jam-packed with insights and advice for anyone looking to make their mark in the legal industry.   Melissa’s Journey: Melissa, often fondly...
Published 10/10/23
IMAGINE THIS: the ability to go on extended holidays (7 weeks!!!) while your law firm continues to operate flawlessly, isn’t merely a luxury, but a well-earned reality you can live. SOUNDS LIKE A DREAM, DOESN’T IT? In today’s episode of the Scalable Law podcast, straight from Singapore. We're in for a treat as we have Kristin Porter sharing the inside scoop on how she managed to bask in the sun and travel the globe for 7 incredible weeks while being a law firm owner! We dive into the craft...
Published 10/03/23
Today's episode lets take a look into the intricacies of billing, a cornerstone for any thriving law firm. Just as any overlooked step can derail a project's success, missing out on essential elements in your billing process can pose hurdles in creating a marketing plan for a law firm that's both successful and esteemed. Ever mused over how to make a law firm marketing plan shine? An unambiguous, transparent, and unwavering billing guide could be your answer. Much like the delight of a...
Published 09/25/23
"Ever felt like you're the best-kept secret in the legal world? Dive into today's episode where I break down the magic of webinars for law firms. Let's turn that expertise into impact!"                                                                                                                                    – Caralee Fontenele Over the years, I've met countless firm owners who wear their passion for law like a badge of honour. But here's the rub: amidst the paperwork, court...
Published 08/31/23
Steering the ship at Collective Family Law Group and calling the shots at Scalable Law, I've navigated the digital maze and discovered a tool that's been a game-changer for my firm! Whether you're into the intricacies of family law or tackling the challenges of conveyancing, this one's tailor-made for you. Ever mused over a marketing plan for a law firm that's both innovative and effective? Strap in and hit play on this podcast – we're going into some exciting territory! Get ready to explore...
Published 08/20/23
Greetings from the beautiful Bali, where I'm currently enjoying a much-needed vacation. But what makes this vacation even more special? It's knowing that back home, my law firm continues to engage and secure new clients, thanks to a well-structured, automated law firm marketing plan. Welcome to another episode of our law firm marketing podcast, designed especially for you - whether you're an owner of a small-to-medium law firm or a lawyer with the ambition to start your practice. This...
Published 08/01/23
Today, we're turning up the dial on law firm marketing, peeling back the curtain to reveal the inner workings of a successful marketing plan for a law firm. So, whether you're a veteran law firm owner or just starting out, this two-part series promises to deliver value-packed insights and real-world law firm marketing ideas. In the first segment, we'll be dissecting the common traps in law firm digital marketing, those notorious pitfalls that can slow your growth. In the second part, we’ll...
Published 07/19/23
This week, we are talking about “Law Firm Owner Happiness”. It's not all about constant work and losing sight of why you started your law firm in the first place. As law firm owners, you may have been driven by the desire to increase your income and attain more freedom and flexibility compared to being employed by someone else. However, it's easy to fall into the trap of working long hours, wearing multiple hats, and feeling overworked and underpaid. In this episode, we want to discuss the...
Published 06/27/23