On this episode of The Lead Up, we catch up with Waina and Meg, cofounders of Mockmate, a tool helping job seekers practice interviews, while also helping companies screen candidates faster using natural language processing. Motivated by their own frustration with traditional recruitment — its lack of diversity and transparency, just to name a few elements — the founders shed light on their strategy of shifting from a B2C to B2B focus, how it’s never too early to start building your company culture, and how they’re positioning themselves as a challenger brand.  Techstars personnel and/or guests who speak in this podcast express their own opinions, and not the opinion of either Techstars or any company discussed in this podcast. This podcast is for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities are for illustrative and/or informational purposes only and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investor or prospective investor, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by Techstars. Certain of Techstars funds own (or may own in the future) securities in some of the companies discussed in this podcast. See acast.com/privacy for privacy and opt-out information.