On this episode of The Lead Up, we catch up with Niels, Aleks, and Nev, co founders of Faredirect, a software company helping airlines maximize the revenue they make from the sale of ancillary products, like seat selection and luggage. Oozing with passion and experience in the aviation industry, the team talks to us about the challenges of selling to modern enterprises like airlines that still rely on established, old-school infrastructure, finding champions within these companies as part of the sales process, adapting your positioning, and how they’ve adjusted their pricing model to de-risk their company. Techstars personnel and/or guests who speak in this podcast express their own opinions, and not the opinion of either Techstars or any company discussed in this podcast. This podcast is for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities are for illustrative and/or informational purposes only and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investor or prospective investor, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by Techstars. Certain of Techstars funds own (or may own in the future) securities in some of the companies discussed in this podcast. See acast.com/privacy for privacy and opt-out information.