Chris McDonnell is the CEO and founder of Black label creations and avid martial artists and trainer. Chris started his career in the nutrition industry with the sometime controversial brand “Protein world”- learning the ropes directly from the founder before progressing into running his own empire. Black label creations are a full solution for aspiring brand owners- with in house design, brand, product and formulation experts. Chris dedicates his spare time to his new young family and his love of all things active.