How to do marketing in localization? How important is it to choose the right marketing and sales strategy for localization? Find out in this interview with Hila Shitrit Nissim from BLEND. Welcome to this episode of The Localization Podcast where you’ll learn about: What is the difference between marketing and sales What does a brand mean How to plan a budget for brand building without ROI Why is content important for localization What is marketing within the localization industry like Where should small LSPs start their marketing from How to build a personal brand What makes BLEND stand out among the competition This is episode 48 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Hila Shitrit Nissim. If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/3EIgAAbWPlk Thank you for listening and enjoy :)