Does “Fake it till you make it” work? It certainly did for Creative Words. Learn the story behind the successful Italian LSP in this interview with its founder — Diego Cresceri. Welcome to our new series called "How I Started", where we will focus on founders of different localization businesses. In this episode, Diego tells us his story: How Diego grew up, his experiences and the first localization job he had Transition from translator to entrepreneur How Creative Words was started Why he focuses on Italian localization Creative Words ethics and culture Views on social media as a key to success 🔴 If you want to see how we look like, watch this episode on our YouTube channel: https://www.youtube.com/watch?v=FZhlQ4PVesU 👨‍🎓👩‍🎓 Learn localization with our online courses ➡️ https://LocalizationAcademy.com Thank you for listening and enjoy! :)