Why should you measure yourself when running luxury marketing campaigns? Where did those luxury hotel direct bookings or superyacht charter leads come from? Did they lead to additional sales or word of mouth referrals? How big should your next campaign budget be? Let's answer some of these questions in this week's episode.  Support the show (https://www.jadewolfmarketing.com/)

 Designing websites is hard. Designing a website that delivers a great experience to high-net-worth-individuals and promotes your services and products in a non-aggressive but sophisticated way is especially hard. If you want to have a checklist of important web design elements that you need to have on your luxury travel website tune in!  Support the show (https://www.jadewolfmarketing.com/)

In this episode we deep dive into digital luxury plans and why they are so essential for every luxury company in aviation, yachting, hospitality or travel. A lot of people skip points or leave out important elements when it comes to marketing plans and end up regretting it later. Listen to this episode if you want to make sure that you are ticking all the boxes.  Support the show (https://www.jadewolfmarketing.com/)

 The Luxury Travel Marketer returns after a three month hiatus with new episodes! In this one we talk about paid advertising as the number one growth driver in any mature luxury travel company. Tune in if you want to learn why paid advertising is so important for long-term growth!  Support the show (https://www.jadewolfmarketing.com/)

It is time for another book review. And this one is a masterpiece. If you want to know why we loved reading this fantastic primer on the superyacht industry tune in and listen to the episode.

We attended ITB Berlin 2021 and give you the most relevant bits of information when it comes to travel trends, the state of the market, luxury demand, search marketing and the pros and cons of attending in general if you're active in luxury travel.

David vs Goliath, the major luxury hospitality franchise against the small but artsy and beautiful luxury boutique resort. Who will win the business? Tune in to find out.

Hearing is one of your most important senses. Nonetheless it is the one that is most often neglected by luxury marketers. Be it online or in the physical world. Tune into this episode if you want to take control of your audio marketing and start enchanting HNW-customers.

Are you still using excel sheets, outlook and your phone to organize your customer data and sales activities? If yes, then you need to listen to this episode and upgrade your process so you can start closing bigger deals, faster and more efficient than ever before.

Is affiliate marketing only about discounts and cheap products? Or is there a way luxury brands can use public and private networks, influencers and other contacts to successfully promote their high-ticket services and products in a low-cost but effective way? Tune in to find out.

Let's dive into the different options that marketers have if they want to personalize their campaigns, their content and their channel mix to each individual HNWI persona they have in their business.

We have finally released our recap of INSPIRE 2020. Tune in to find out what is happening in the luxury hospitality world and what awaits us in 2021 according to the International Luxury Hotel Associations latest event.

We're back for another episode. This time we want to shed some light on how you can position yourself as a trusted expert with your affluent clients, doesn't matter if you're working in aviation, hospitality, yachting or travel, this episode can help...