Brian Mattocks is a seasoned podcaster and a pivotal figure at Podcast Chef, a company that specializes in producing podcasts for business owners, particularly those looking to leverage podcasts as business development tools. With a couple of years under his belt as the host of the "Hard to Market" podcast, Brian possesses substantial operational experience and offers insights into using podcasting effectively for networking and business growth. In this episode of The Managing Partners Podcast, host Kevin Daisey welcomes fellow podcaster Brian Mattocks to delve into the strategic use of podcasting for law firms. Offering a blend of value and wisdom, the discussion orbits around how to deploy podcasting as a powerful networking and relationship-building tool. The conversation kicks off with insights into the common hurdles law firms encounter when starting a podcast, such as the quest for perfection and the unnecessary spending on equipment that can lead to failure without ever hitting record. Addressing the 'podcast graveyard,' Brian emphasizes the importance of simply getting started, learning the ropes, and improving over time. He advises that firms should focus on the relationship-building potential of podcasting, rather than fixating on metrics like download numbers. Further into the dialogue, Brian shares a strategic approach for both business-to-business (B2B) and business-to-consumer (B2C) law firms to cultivate their podcasts. He suggests B2C firms target channel partners and industry experts that can offer content beneficial to potential clients. He also points out that the authenticity and the strategic connections formed before and after the recording can bring substantial business benefits, transcending the value of the content itself.