Loyd Bourgeois is a seasoned attorney and managing partner at a law firm situated in a small town between New Orleans and Baton Rouge. As a first-generation college graduate, Loyd holds an engineering degree and later pursued law at Tulane, developing a specialization in environmental law. After initially practicing in toxic tort remediation, he shifted his focus to disability law, sparked by a personal family experience. Today, he has grown his legal practice to encompass personal injury and disability cases, expanding his services nationally in the disability arena while maintaining a strong local presence for personal injury matters. In this insightful episode of the Managing Partners Podcast, host Kevin Daisey introduces Loyd Bourgeois, an attorney with a unique story who has built a thriving legal practice right on the outskirts of two major Louisiana cities. The episode taps into Loyd's journey from engineering to law, his initiation into disability law due to a cousin's health crisis, and the subsequent expansion of his practice to connect with his community on a deeper level. Loyd shares how his firm carved a niche in a small town while leveraging proximity to larger markets to attract clientele. He emphasizes the power of local engagement and online strategies to build a trusted brand in less populated areas. Despite operating in the shadow of legal giants, Loyd explains how smaller firms can thrive by understanding their market, being community-focused, and utilizing digital marketing in parallel with grassroots efforts.