Michael Massey is an accomplished SEO strategist at Array Digital, a marketing agency specialized in content and SEO for law firms. His expertise lies in decoding Google updates and shaping strategies to enhance online search visibility for clients. Michael's analytical skills and ability to adapt to the evolving digital landscape make him a valuable asset to the Array Digital team. In this insightful episode of the Managing Partners Podcast, host Kevin Daisey is joined by SEO strategist Michael Massey to dissect the latest 2024 March Google core update. Offering a gripping narrative that any legal firm looking to finetune their online presence would find invaluable, Kevin and Michael explore the nuances of SEO in the legal industry. The discussion delves into how Google's updates shape the strategies necessary for law firms to stay on top of the search spectrum. The pair emphasize the importance of understanding and adapting to these updates to maintain organic online traffic. Michael's insights offer clarity on Google's mission to prioritize user experience over keyword-stuffed content. They also discuss how Array Digital takes a proactive approach to address potential SEO setbacks and ensure clients' sustained success in organic searches.