The term "marketing effectiveness" has gained attention lately, but what does it really mean? And what’s stopping marketers from developing truly effective work? The World Federation of Advertisers (WFA) recently investigated this exact question with a survey of more than 300 marketers. This week, Angela, Rob, and Elena are breaking down the definition of marketing effectiveness, discussing the findings of the WFA’s report, and sharing their own thoughts on how to reach, measure, and educate others on the value of marketing and its impact on the business. Plus, they’re sharing their favorite resources for leveling up your own marketing activities. Topics covered: [02:00] The WFA’s “Creating a Global Culture of Marketing Effectiveness” report[06:30] The need for greater collaboration in marketing and between departments[08:30] What is the definition of marketing effectiveness?[12:30] Including both short- and long-term results to determine effectiveness[15:00] The challenge of measuring marketing results[17:30] The hosts' favorite effectiveness resources To learn more, visit marketingarchitects.com/podcast. Resources: 2023 WFA Report: https://wfanet.org/knowledge/item/2023/08/23/Creating-a-Global-Culture-of-Marketing-Effectiveness Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.