It’s a podcast takeover! In a special bonus episode, we’re sharing Elena’s conversation with Marc Binkley and Vassilis Douros of “The Sleeping Barber” and Conor Byrne of “That’s What I Call Marketing.” Together, they review their favorite marketing trends and campaigns of the year, plus what they’re looking forward to for marketers in 2024. The conversation explores Apple’s distinctive brand assets, how Spotify and Strava make the most of customer data, the potential impact of AI, what brand purpose looks like next year, and much, much more. Topics covered: [00:30] Introducing the podcasters for today’s episode[02:00] Top marketing campaigns from the last year[15:00] The resurgence of media mix modeling[18:30] How marketers should be testing AI in 2024[22:30] The growth of creativity in B2B marketing[27:00] Why brand purpose is on the decline[31:30] The death of hyper-personalization[38:00] Influencer marketing’s top challenges[43:00] Favorite marketing thought leaders To learn more, visit marketingarchitects.com/podcast. Resources: The Sleeping Barber: https://podcasts.apple.com/us/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324 That’s What I Call Marketing: https://podcasts.apple.com/us/podcast/thats-what-i-call-marketing/id1615415427?mt=2 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.