How much has marketing really changed in the last decade? It might not be as much as you think. This week, Elena and Rob are covering what’s next in marketing, from how younger generations are making new demands of businesses to why it's so hard to keep up with the latest AI developments. But they’re also talking about what doesn’t change. And how marketing for the future is sometimes about focusing on fundamentals.  Topics covered:    [01:15] Some marketing fundamentals never change[04:00] How AI is transforming advertising and creative[08:00] How to keep up with AI’s evolution[09:00] Gen Z’s impact on marketing trends[14:00] Why AR/VR is overhyped for marketers right now[17:00] How top-performing ad formats are moving to short-form video[20:00] Would you rather travel to the future or the past?    To learn more, visit marketingarchitects.com/podcast    Resources:  2023 Wizard of Ads Article: https://wizardofads.org/the-fundamentals-that-remain/   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.