Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore how psychological targeting enhances digital marketing performance. Together, they explain how matching ads to audience traits can offer a more personalized—and effective—approach. Topics covered:    [00:45] “Psychological Targeting as an Effective Approach to Digital Mass Persuasion”[01:25] How effective is psychological targeting?[02:55] Targeting social media activity[06:00] Create ads based on personality[07:10] Social media vs. behavioral targeting[09:00] Sending ads by tracing breadcrumbs  To learn more, visit marketingarchitects.com/podcast    Resources:  Matz, Sandra & Kosinski, M. & Nave, Gideon & Stillwell, David. (2017). Psychological targeting as an effective approach to digital mass persuasion. Proceedings of the National Academy of Sciences. 114. 201710966. 10.1073/pnas.1710966114.    Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.