How do we determine the effectiveness of our location-based ads?  In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Navigation Rate"! Definition: Navigation Rate measures the % of people who navigate to your location via waze! To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-navigation-rate-activity-6912676412302766080-s-PR #digitalmarketing #metrics #marketing #jargonbuster #emailmarketing #metricsmadesimple #waze #navigationrate #marketingmadesimple #digitalmarketinglife #brand #geotargeting