Location: United States Through the World Wide Marketers series: Yee Xuen will be joining along with Nigel Thomas... The CEO of Alpha Inbound & podcast host of Ecom Alphas to dive into his viral LinkedIn post in scaling DTC brands: https://www.linkedin.com/posts/nigelthomas-ai_weve-boiled-down-dtc-growth-into-an-exact-activity-7051622898771361792-3vIS/ Nigel's 7 Steps To Create High Performing...

What's the best way for me to build an ecom sales page? In comes Landing Page Anatomy, a series where I will breakdown great websites into separate moving parts!   For this episode, we will be looking at iRestore, a hair restoration DTC brand that seeks to convince consumers to buy the product! Here's my resource:  https://docs.google.com/presentation/d/18mih9v7y3PCNVqo_x-wcwe5JFIu1u7q33Rtjz4h1_VE/edit?usp=sharing Landing Page Link:...

What's the best way for me to create a pre-selling page for my product?  In comes Landing Page Anatomy, a series where I will break down great websites into separate moving parts! For this episode, we will be looking at Keeps, a haircare e-com brand that explains how they are helping men to keep their hair! Here's my resource: https://docs.google.com/presentation/d/1rNkKlxslgEW9oCnU37aLKegTeHsN9SLPj5V-kPHwgso/edit?usp=sharing Landing Page Link: https://try.keeps.com/keep-your-hair-fb-50

Location: United States Marketers are preaching performance creatives are the new way to go.   But, behind the ever-changing performance creatives.. Consumer psychology will always remain the same.  Through the World Wide Marketers series: Yee Xuen will be joining along with Sarah Levinger... Creative strategist / Performance Creative Consultant from HG Performance Strategy to dive into the different ways to dissect underlying emotions from testimonials and using it to target our ideal...

What's the best way for me to explain benefits of my products? In comes Landing Page Anatomy, a series where I will break down great websites into separate moving parts! For this episode, we will be looking at Kachava, a superfood e-commerce business that explains its benefits to users! Here's my resource: https://docs.google.com/presentation/d/1gxiQLa2127iCBaEQO_CJfogMdiSn-d8B_L6Sb4om4dQ/edit?usp=sharing Landing Page Link: https://www.kachava.com/pages/benefits

Ever wonder what are the elements you need to have an effective landing page?    In comes Landing Page Anatomy, a series where I will break down great websites into separate moving parts! For this episode, we will be looking at Magic Spoon, a cereal e-commerce business that has launched a pre-sale landing page!  Here's my resource: https://docs.google.com/presentation/d/1kD-HbVSbmWhYbhXiMXCBjWwVfFs_et3MC9E2TdEcAfE/edit?usp=sharing Landing Page Link:...

Ever wonder what are the elements you need to have an effective landing page?   In comes Landing Page Anatomy, a series where I will break down great websites into separate moving parts!        For this episode, we will be looking at Blissy, a pillowcase e-commerce business that mimics online publications to promote their content!   Here's my resource:  https://docs.google.com/presentation/d/1iNZHtBYSU8uFnDpfod68INciojqnAo6FMOaNa6rFFwo/edit?usp=sharing  Landing Page Link:...

Location: United Kingdom It's common knowledge for marketers to do testing. But the question is, what's the framework that we can use to test our ideas/angles/concepts effectively?  Through the World Wide Marketers series: Yee Xuen will be joining along with Michael Taylor... Author of Marketing Memetics, LinkedIn Marketing Instructor, and Co-Founder Of Ladder.io to dive into the way to test big ideas all the way down to the nitty-gritty details! Here's the link to properly test our...

Wouldn't it be cool if our brand is featured on a news article? Guess what? You can be the master of your own destiny!  In comes Landing Page Anatomy, a series where I will break down great websites into separate moving parts! For this episode, we will be looking at Blissy, a DTC brand that seeks to build social proof with their news article style landing page!  Here's my resource:...

Ever wonder what are the elements you need to have an effective landing page?    In comes Landing Page Anatomy, a series where I will break down great websites into separate moving parts!        For this episode, we will be looking at Obvi, a collagen supplement DTC brand that seeks to drive upsells with their black Friday bundle offer Here's my resource: https://docs.google.com/presentation/d/1F7I3KvELjNpQyyFcEmxHdoaK9EjE2ZG3UpLoWnVTSE4/edit?usp=sharing Landing Page Link:...

Ever wonder what are the elements you need to have an effective landing page?   In comes Landing Page Anatomy, a series where I will breakdown great websites into separate moving parts!      For this episode, we will be looking at Athletic Greens, a high quality supplement DTC brand that uses various social proof, X reasons why and educational methods to create the best user experience! Here's my resource:...

Ever wonder what are the elements you need to have an effective landing page?   In comes Landing Page Anatomy, a series where I will breakdown great websites into separate moving parts!      For this episode, we will be looking at Jones Road Beauty, a beauty brand that sells an all-in-one makeup product by using a quiz landing page!   Here's my resource:  https://docs.google.com/presentation/d/1fqzorDDLpzxfvqm6LWG9WAGGgD-VuOJi6mg1pp8QCME/edit?usp=sharing Landing Page Link:...

Ever wonder what are the elements you need to have an effective landing page?   In comes Landing Page Anatomy, a series where I will breakdown great websites into separate moving parts!    For this episode, we will be looking at Butcherbox, a high quality meat subscription service that partners with Hoox, a great landing page agency from the legend Nik Sharma to create the best user experience! Here's my resource: ...

Location: Slovenia As the creative component plays a heavy emphasis into what makes an ad stand out, demand for creative strategists are on the rise. What is a creative strategist? How is the day to day activity as an creative strategist entails? What are the popular creative trends to try out for your business?    Through the World Wide Marketers series: Yee Xuen will be joining along with Anze Markovic... The King of Performance Creatives that seeks to provide creative content that...

Location: USA     Facebook ads are the most commonly used form of social media advertising in the world. How do Facebook Ads work? What makes it different than platforms like Google Ads? Why is it not for everyone?    Through the World Wide Marketers series: Yee Xuen will be joining along with Charles Tichenor IV (a.k.a The FB Disrupter) ... Top 100 FB Ads Expert In the US that has helped FB to beta test new ad formats (e.g. Lead Generation forms) ----- Worldwide Marketers was born...

Location: India   India is set to become the 2nd largest digital population in the world by 2030 followed by china.  Curious to know about the marketing agency space in India, you would not want to miss this out!  Through the World Wide Marketers series: Yee Xuen will be joining along with Siddhant Aneja... A performance marketing agency founder to share his struggles and successes in breaking into the India digital marketing space! ----- Worldwide Marketers was born with a simple idea: 1...

Location: India India is set to become the 2nd largest digital population in the world by 2030 followed by china. Curious to know about the DTC space in India, you would not want to miss this out! Through the World Wide Marketers series: Yee Xuen will be joining along with Siddhant Aneja... A serial E-commerce entrepreneur to share his struggles and successes in breaking into the online Watch Market in India. His Brands are:  TimeSmith  Greywood  WatchMe ----- Worldwide...

It had all started as a shower thought: "Wouldn't it be cool if there is a podcast that can feature marketers from all over the world?" In comes the "World Wide Marketer" Series... A series filled with authentic and meaningful conversations with marketers from all over the world! Hope you enjoy! 

How do we determine the performance of our messaging ads and user engagement?  In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Block Rate"! Definition: Block Rate measures the % of people who blocked our page after the have messaged us To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin...

How do we determine the performance of our audio ads?  In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Audio Completion Rate"! Definition: Audio Completion Rate measures the % of times where the audio ad is being played to completion! To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin...

How do we determine the performance of our Instagram stories?  In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Watch Throughe Rate"! Definition: Watch Through Rate measures the % of people who follow your IG stories all the way to the end! To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin...

How do we determine the effectiveness of our location-based ads?  In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Navigation Rate"! Definition: Navigation Rate measures the % of people who navigate to your location via waze! To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin...

How do we determine the proportion of people who have opted out of your email list?  In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Email Unsubscribe Rate"! Definition: Email Unsubscribe Rate measures the % of people that has unsubscribed from our email list?  To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin...

How do we determine the proportion of people who have forwarded our email to others? In comes Forwarding Rate! In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Forwarding Rate"! Definition: Email Forwarding Rate measures the % of people who have forwarded our email to others? To see the carousel version, visit my Linkedin Post (link in the description below)! If...