Location: United States Marketers are preaching performance creatives are the new way to go.   But, behind the ever-changing performance creatives.. Consumer psychology will always remain the same.  Through the World Wide Marketers series: Yee Xuen will be joining along with Sarah Levinger... Creative strategist / Performance Creative Consultant from HG Performance Strategy to dive into the different ways to dissect underlying emotions from testimonials and using it to target our ideal demographic!   ----- Worldwide Marketers was born with a simple idea: 1 Episode, 1 Local Market Insight     By interviewing marketers from all around the world...   They can share their local insights into the market and help my fellow listeners out there to better understand the market through the locals.