How do we determine the effectiveness of our lead generation ads? In comes Leads Conversion Rate!  In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Leads Conversion Rate"! Definition: Lead Conversion Rate measures the % of visitors that have became our leads To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin...

How do we determine customers that added items to the shopping cart but did not make a purchase? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Cart Abandonment Rate"! Definition: Cart Abandonment Rate measures the % of customers that add items to the cart but leave the website before making a purchase! To see the carousel version, visit my Linkedin Post (link in...

HHow do we determine target audience preference on our AR filters? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Capture Rate"! Definition:Capture Rate % measures user engagement with your AR filter based on total amount of impressions and "captures", a.k.a. taking photo or vidoe with your AR filter To see the carousel version, visit my Linkedin Post (link in...

How do we determine the content preference of our followers on TikTok? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Post Reach Percentage"! Definition: Post Reach % measures your target audience content preference, a metric that tends to be used for brand awareness objective To see the carousel version, visit my Linkedin Post (link in the description...

How much does it cost for me to get my target audience to see my ad? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "CPM (Cost Per Thousand Impressions)"! Definition: CPM (Cost Per Thousand Impressions) measures how much does it cost for your ad to be seen by your target audience (per thousands), a metric that tends to be used for brand awareness objective To see...

How do we determine customer satisfaction towards our brand? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Net Promoter Score"! Definition: Net Promoter Score measures your customer satisfaction towards your brand  To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin...

How can I measure our viewer's ability to recall our brand after we've launched our brand awareness campaign? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Ad Recall Lift"! Definition: Ad Recall Lift measures how memorable is your ad towards your target audience powered by FB algorithm To see the carousel version, visit my Linkedin Post (link in the description...

How can I assess the viewers’ content preference after my audience have seen my Snapchat stories? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Fall Off Rate"! Definition: Fall Off Rate measures the difference in 1st and subsequent story views within Snapchat To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin...

How do we know our content on Twitter is working well with our target audience? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Twitter Engagement Rate"! Definition: Twitter Engagement Rate measures how engaged are your audience towards your twitter content (favorites + retweets + mentions) To see the carousel version, visit my Linkedin Post (link in the...

How does social media platforms attribute completion of video views as we are running video ads? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Cost Per Thruplay"! Definition: Cost Per Thruplay measures the cost of a person to view our video to completion (or >= 15 seconds of the video)  To see the carousel version, visit my Linkedin Post (link in the...

How can I assess the amount of clicks out of the ads platform after my targeted users have seen my ad? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Outbound Clickthrough Rate"! Definition: Outbound Clickthrough Rate measure how often people who see and clicked on your ad to visit an external destination To see the carousel version, visit my Linkedin Post (link...

How do we determine quality content that can encourage users to subscribe to our newsletters? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Email Opt-In Rate"! Definition: Email Opt-In Rate measures the number of customers opted in for our email newsletter after seeing our content To see the carousel version, visit my Linkedin Post (link in the description...

How do we determine our target market's content preference on Pinterest? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Daily Active User"! Definition: Save Rate measure the content popularity on Pinterest based on the number of saves done by the users To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin...

How do we determine our search ads’ market share in the search results page? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Search Impression Share %"! Definition: Search Impression Share % is the no.of impressions received divided by no.of potential impressions received To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin...

How do we determine the quality of our content on Reddit in terms of user engagement? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Karma"! Definition: Karma measure the overall quality of reddit content based on the final difference between upvotes and downvotes To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin...

How would I be able to examine and identify contents that can maximize user's stickiness towards my platform? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Daily Active User"! Definition: Daily Active Users measure the amount of people that are using your platform daily? To see the carousel version, visit my Linkedin Post (link in the description below)!...

Why are we losing followers? How do we identify the contents that are not performing well within the time period? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Churn Rate"! Definition: Churn Rate measures the % of customers I have lost within a specified time period! To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin...

How can I measure our email marketing efforts based on no. of people who have opened my emails after I've delivered them? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Open Rate"! Definition: Open Rate measures how many people actually opened the emails after I have sent it to them To see the carousel version, visit my Linkedin Post (link in the description...

How can I account for those users that only became my customers after they saw but didn't click on my Visual Ads? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "View Through Conversion"! Definition: View Through Conversion is how many people converted (performing a certain action, e.g. clicks) after viewing your display ads To see the carousel version, visit my...

What Is Frequency? How Does It Help Me When I'm Running Ad Campaigns? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Frequency"! Definition: Frequency is the amount of times the same person sees your ad? To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin...

How can I assess the cost of obtaining potential prospects (leads) from my marketing campaign efforts? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Cost Per Lead"! Definition: Cost Per Lead is the cost we pay to obtain a potential customer (a.k.a. a lead) To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin...

How can I assess the amount of clicks to my website after my targeted users have seen my ad? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Clickthrough rate"! Definition: Clickthrough rate is the % of people who actually click on your ad after seeing it To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin...

With so many marketing metrics out there, what do they mean and how can they be applied to our day-to-day marketing activities? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Bounce Rate"!  Definition: Bounce Rate is the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site To see the carousel...