Quand on analyse le succès des entreprises locales, ils ont tous un facteur clef en commun. Ils ont pu pénétrer le marché avec un avantage concurrentiel qui leur a permis de se démarquer des autres. En terme marketing, on appelle cela la différenciation et cela aide les entreprises à se démarquer sur le marché grâce à de la valeur ajoutée. Pour en parler, je reçois pour cet premiere episode de 2022, Francois Colin, le Group Marketing Manager d’Aptis. --- Send in a voice message:...

The foundation of everything is based on Trust. Your current relationship with your partner, your decision to join a company, and even your decision to listen to this podcast are all based on trust. And trust is more than ever the cement that binds companies to their customers. Like Jack Ma once mentioned, “Once you have trust, the rest is easy.” However, in recent times, trust has been shattered by the pandemic. For B2B companies, which traditionally rely on relationship building to do...

Pour cette episode, Kenlay Clair nous partage son point de vue sur les carrières dans le digital à Maurice.  --- Send in a voice message: https://anchor.fm/jason-bholanauth/message

Crisis often pushes humankind to change behaviour. In this episode, I had the pleasure to welcome Adrian Ashton, Group Head of Marketing, Communications and Digital of Trimetys Group. He explained how to build loyalty while improving customer experience and using storytelling.  --- Send in a voice message: https://anchor.fm/jason-bholanauth/message

If there's one thing the global pandemic has shown us is change is inevitable. Recently, we've seen a rapid technology adoption by firms in Mauritius. We've seen digitisation of the core business' operations including the Human Resource Function. For this new episode from the Marketing Mauritian Podcast, I spoke to Jennifer Webb De Comarmond, Director at Proactive Talent Solutions. She explained why Recruitment experience is crucial and how technology can help in driving better...

When John Deere printed the The Furrow in 1895, little did he knew that he was laying the foundation of Content Marketing. Years later, content now occupies a fundamental place in Marketing departments.  As part of the Marketing Mauritian Podcast series, I interviewed Alexa Delmage Avice, Founder of LEAP, a content management agency which focuses on bridging the gap between content creators and clients.  Alexa elaborated on what she thinks content marketing is and how it is evolving in...

My conversations with Mauritian digital professionals made me realised that our industry is built on trust. However, we often focus so much on the deliverables that we omit that trust is essential for business growth. In this first podcast, I am sharing three key actions that you could be doing today to nurture trustworthy relationships with your clients. Start sustaining, start growing. --- Send in a voice message: https://anchor.fm/jason-bholanauth/message

Content marketing is often described as the process of planning, creating and distributing different types of content to a brand’s target audience. It includes SEO, Social Media, Email, Blogging; among others. Content marketing helps organisations do three main things; create awareness, drive sales and ensure customers retention. --- Send in a voice message: https://anchor.fm/jason-bholanauth/message