I adore Elfried Samba. Everything the man touches turns to gold. Hence the reason, this episode deserved to be aired twice. In this flashback to Marketingland's past with Elfried Samba, CEO and founder of the Butterfly 3ffect and former Head of Social at Gymshark, we discuss the importance of building relationships with customers and the power of storytelling in marketing. Having built a massive cult following with Gym Shark, Elfried helps me to unpack the ins and outs of successful content creation, revealing how creative constraints can lead to some of the best ideas. Then, we also dive into the value of niche content and the role of authenticity in brand messaging. You 100% cannot afford to miss out on Elfried's golden hacks for cultivating social media success.   00:00:26 - From 1 Million to 30 Million: Gym Shark's Social Media Success 00:06:45 - The Role of Marketing in Content Creation 00:08:39 - The Power of Listening on Social Media 00:15:25 - Adapting to Changing Marketing Platforms 00:19:40 - How to Be a Content Expert 00:25:24 - The Power of Community Content 00:44:51 - Using Creative Constraints for Growth   Follow Elfried:  LinkedIn: https://www.linkedin.com/in/elfriedsamba/ Twitter: https://twitter.com/ElfriedSamba   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com