Snacks Episode 9: Attribution in a Demand Generation Strategy
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Description
Check out our new partnership with Aspireship
Sidney Waterfall, SVP of Go-To-Market Strategy at Passetto, joins Steph Crugnola to talk about Attribution and Funnel Tracking.
In this episode, Sidney covers the foundations of Attribution in a Demand Generation strategy, how the evolution of buyer behavior has affected the way we monitor attribution, and the mindset shift you need to make to set yourself up for success.
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Published 05/06/24
Published 05/06/24
Check out our new partnership with Aspireship
Sidney Waterfall, SVP of Go-To-Market Strategy at Passetto, joins Steph Crugnola to talk about Attribution and Funnel Tracking.
In this episode, Sidney goes into Hybrid Attribution - the do's and don'ts, and how to get leadership buy-in.
See...
Published 05/01/24
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