Podcasts are unique in that they allow the audience to freely engage in other activities while listening. The growing popularity of podcasts (about 20% year on year) and podcast usage stats seem to suggest that this practical nature is something, that really appeals to people. The growing...

In this episode I talk about social media anxiety and the importance of being mindful, taking a break and giving yourself the space to regenerate your energy away from social media platforms, when your emotions indicate burnout. With the increased time that we are spending on social media these...

In this episode I talk about influencer marketing and whether it is an effective tool in the marketing manager's toolkit or not. I touch upon the psychology of influence and the place influencer marketing holds in the customer journey (in the purchase funnel). I also talk about my personal...