Podcasts are unique in that they allow the audience to freely engage in other activities while listening. The growing popularity of podcasts (about 20% year on year) and podcast usage stats seem to suggest that this practical nature is something, that really appeals to people. The growing availability of subjects and episodes, means this is a trend that will definitely keep growing. I am sure that having created a podcast of my own, will give me far greater insights into what is important...

In this episode I talk about social media anxiety and the importance of being mindful, taking a break and giving yourself the space to regenerate your energy away from social media platforms, when your emotions indicate burnout. With the increased time that we are spending on social media these days, trying to substitute real world connection with online interactions, we can see an increase in negative emotions being experienced by those exposed to the “highlight reels” of other people’s...

In this episode I talk about influencer marketing and whether it is an effective tool in the marketing manager's toolkit or not. I touch upon the psychology of influence and the place influencer marketing holds in the customer journey (in the purchase funnel). I also talk about my personal experience with influencer marketing and what it took to become an effective micro-influencer on instagram.

In this episode I touch upon the topic of ideation and creativity. Many people believe they are not creative, but actually, everyone has the capacity for generating original and creative ideas. There is a process to creativity that anyone can follow.