In our most recent episode of The Marketing Strategy Show, we interviewed the LinkedIn Ninja, Jillian Bullock. When we booked this interview with Jillian, we were going to talk about LinkedIn strategies to build relationships via LinkedIn which would then build relationships off line.  Over the last few weeks the world has changed dramatically and there is a lot more activity online. 

How do you communicate with clients, prospects and suppliers during this COVID crisis? In this special episiode we explore with leading PR expert, Bec Derrington, what's good and bad about some of the marketing messages happening and share COVID Comms basic guidelines to keep in mind

In a world where video is becoming more and more prominent, some may think written content's days are done. This is definitely not the case, because well-written and engaging content can attract new leads, build credibility, nurture new leads, and help you convert and build long term, repeat business. Nowadays, we often see written content that just doesn't cut it. It's too focussed on what the business does or what Google wants rather than what the reader wants. But if done right, written...

Every single person or business out there is a potential client. That means every other lawyer, law firm, accountant, accountancy practice, bank, banker, is your competition. And this is why it's important to to get your Sales and Marketing right. In this episode, our host Kym Heffernan was joined by Alistair Marshall from Professional Services BD.  Alistair has over 30 years of experience in Sales and business development and his fast and proven solutions have helped law firms, accountancy...

T To be able to stand out from the crowd, you need to have a rock solid Brand Strategy as a part of your Marketing Plan.  Your Brand Strategy needs to focus on what makes you, your Brand and your company different from others. What make you special? What do you offer that others don't? In this episode, our host Kym Heffernan was joined by Mitch Duckler from FullSurge. His areas of expertise include brand strategy, customer and consumer insights, and innovation. His groundbreaking...

Segmenting and keeping a clean database is relevant to any business and knowing where to dig to find your clients is a very important part of marketing.   In this episode, our host Kym Heffernan was joined by Andy Kyiet from Demand Flow Intelligence a company that helps you find the nuggets in your market. Demand Flow Intelligence provides services to B2B vendors define their market strategy, execute their market strategy and support their findings with relevant marketing data.

For the best chances of getting customers, your website requires a search engine marketing strategy or optimisation, often known as SEO. In this episode, our host Kym Heffernan was joined by Louie Ramos, co-founder of Digital Presence, been in the industry for nearly 10 years who specialises in SEO and Google Adwords. SEO is a utility belt of techniques used to give you the greatest chance of being found on Google, and then maintaining a high ranking in those searches.

Why have an effective Marketing Plan before you do your marketing? But where do you start? An effective  Marketing Plan can cover hundreds of strategies and tactics. So over the next few episodes of the Marketing Strategy Show we will explore different ways of putting together an integrated Marketing Plan. In this episode, our host Kym Heffernan was joined by John Wakeling, from Marketingheads, a multi award winning marketing researcher. John is an experienced analyst and brand developer. ...

An effective Marketing Plan can cover hundreds of strategies and tactics so there's a lot you need to figure out. This will help you create a Marketing Plan in nine simple steps.

Good Networking Skills are essential to the success of your business as you need to be able to successfully pitch yourself as well as interact with potential prospects and clients at events.

Ensuring your niching success is all about finding an industry that has problems your business can solve then positioning yourself as a valid solution.

Cold Calling is outdated and invalid according to the perception of most businesses when in fact it is still the best marketing method for building relationships with prospecting.

Without Outsourcing there simply isn't enough time in the day to complete all the tasks you need to for your business, find out how to make the most of Outsourcing here.

Hosting a great event can engage you with prospects and clients as well as leave them with a lasting impression that will have them keen to do business with you for years.

Email is not dead! in fact it is still the best way to get new customers, over 40 times more effective than both Facebook and Twitter combined.

Nearly 50 marketing and sales 'hacks' to help you grow your business. An episode not to be missed if you want effective marketing results.

Social media is critical to business today but without a competent strategy are you really making the most of the medium?

Advertising on the radio in 2018 is all about combining the lessons we already know about the medium with digital and online channels to create the most effective advertising campaign possible.

LinkedIn is obviously an important tool for businesses with the growth in popularity of social media but how do you effectively use the platform to generate leads and find new clients and customers

Having a strong brand is no doubt critical to the growth of any small/medium business but what makes a strong brand? Clearly defining your values, your voice, your look and what makes you different from your competitor

Using Facebook Ads successfully is all about having a clear understanding of who your core audience is and how to best market a solution to them.

Finding success with Facebook is all about defining who your core audience is and identifying their problems to help you get more leads, clients and sales.

Print is still a very important communication and branding medium for many businesses and in many cases can have an even bigger impact on your clients and prospects than the juggernauts of social media and email marketing

6 tips for standing out among your competition because as you know if you don't have a strong brand prospects and potential clients won't know who you are and what you do and therefore likely won't want to do business with you.