Hot Take alert! Learn why sales retargeting ads should be the last (not first!) step in your marketing strategy. Hear the tea on a viral ad that claimed massive success with minimal investment, and learn the truth behind the numbers. This episode uncovers the key elements required for a successful sales retargeting campaign and the importance of creating a larger ecosystem for your business. Get valuable insights on lead generation, consistent email and content marketing, and building relationships on social media. If you've ever wondered about the effectiveness of retargeting ads, this episode will shed light on their proper place in your marketing efforts! Key Takeaways: How retargeting ads work {01:50}Story of a misleading retargeting ad {03:30}The ecosystem required for successful retargeting ads {07:40}Importance of generating leads and consistent email marketing {12:20}Focusing on lead generation before retargeting {14:00}Using sales retargeting ads in conjunction with other sales efforts {15:50} Links and Resources: FREE audience audit call → marketscalegrow.com/audienceaudit Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist Free download → Facebook Ad Targeting Groups ___ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → [email protected]  Join the Facebook community → https://www.facebook.com/groups/marketscalegrow