Welcome to part one of the three-part series, 2024 Guide to Facebook Ads! Learn the importance of consistent lead generation and why growing an email list is a valuable asset for any online business owner. Get a breakdown of the two main options for running Facebook ads: driving traffic to a landing page or using instant forms on the platform. Compare the pros and cons of each method, highlighting the differences in cost, conversion rates, and lead quality. Also learn alternative methods for growing an email list without ads, such as collaborations and social media. If you’re looking to grow your email list and boost your online business in 2024, don’t miss out on these strategies! Key Takeaways: Importance of consistent lead generation and growing your email list {01:00}Two parts of building an email list {03:05}The need for a freebie and collecting email addresses {07:00}Creating a landing page, thank you page, and welcome sequence {08:50}Two ways to grow your email list using ads {17:00}Consistent email communication is key {24:40}Growing your email list without ads {29:43}Organically growing email list through social media {32:21} Listen to Episode 146 | Revamping My Email Welcome Sequence Links and Resources: FREE audience audit call → marketscalegrow.com/audienceaudit Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist Free download → Facebook Ad Targeting Groups ___ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → [email protected]  Join the Facebook community → https://www.facebook.com/groups/marketscalegrow