Active users of generative AI are high value and in demand—and in many cases, poised to quit. New research reveals how to attract them, keep them engaged, and motivate them to stay put. On this episode of The McKinsey Podcast, McKinsey talent leaders Aaron De Smet and Brooke Weddle talk to global editorial director Lucia Rahilly about what these workers want most, as well as practical steps leaders can take to keep them happy and engaged. In our second segment, McKinsey partner Julia McClatchy discusses why CEOs must be their company’s chief storyteller. This is the start of a new series we’re calling CEO Insights,featuring short, sharp tips about the evolving role of CEOs. See www.mckinsey.com/privacy-policy for privacy information