The average person encounters thousands of ads every day – and most will either be skipped or ignored. Admit it, you probably do it too! So, as a company, how can you make sure that your advertising campaigns work? How can you earn (and hold) your customers’ limited attention? The answer: compelling advertising messaging that captivates your audience and sets your brand apart. Listen to this podcast episode where Chris shares 7 expert tips on messaging and communications strategy in advertising to learn how.