This episode continues entrepreneurial lessons derived from Macquarie Technology Group's founders, David and Aidan Tudehope. It looks at the crucial role trust and shared values play in creating a transformative business culture. The episode examines how the Tudehope brothers built a solid foundation of trust, emphasizing transparency and consistency in every business relationship, setting a precedent for a customer-centric industry culture. Listeners will also delve into the importance of a growth mindset and lifelong learning as catalysts for continuous improvement and resilience.  Listeners can obtain a detailed infographic based on this podcast from Joseph's website. Joseph's new book Customer Magic  (based on Macquarie) is available in ebook and audiobook format and can be pre-ordered NOW for print release on May 28th.  Additionally, those wanting guidance on creating Customer Magic can contact him directly. If you find value in this podcast, please like, rate, comment, share, or subscribe to it!