In today’s episode, we talk about how Meta isn't a single monolithic channel - and how to unbundle its different placements.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/meta-placement-unbundling/**Get more mobile user acquisition goodies...

In this episode we talk about the similarities between hook rates and d1 retention - and share how hooks can be akin to ‘activation’ for a video.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/hooks-ugc-d1-retention/**Get more mobile user acquisition goodies...

All the cool kids want to optimize their hook rates. Yes, hook rates matter - yet it’s critical to be mindful of nuances in measuring hook rates, which I point out in this episode.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/hook-rate-meta-facebook/**Get more...