It’s complicated!   That is how I describe my relationship with online marketing at the beginning of this episode. There are so many strategies and tactics and “you have to do it this way!” mindsets in online marketing. It can actually be really difficult to create the correct strategy for your business.    I’m sure you’ve heard me say it before: one size does not fit all. Nicki is here to talk us through the psychology of our customers, how to find the right marketing strategies for your business, and how to escape the echo chamber of sometimes bad advice when it comes to online marketing.    Nicki Krawczyk is revolutionizing online marketing with her approach of the Circuit Sales System. Toward the end of 2018 - after struggling in business for 6 years - Nicki created a sales and messaging system that provides all of the excitement and high conversions of live launching, without the stress. She also gained the scalability and predictability of an evergreen model minus the low conversions. With this system, she 40x-ed her business within two years.   Give this episode a listen, consider the strategies discussed, and tag me (@ ambermccue) on Instagram to share your thoughts on Nicki’s approach. Let's revolutionize your sales together!   In this Episode, we chat about: Common marketing tactics that just might be bad advice Uncovering the real motivations behind customer purchases Introducing the Circuit Sale System and its automated sales cycles How to maximize the effectiveness of the system through continuous optimization The dynamic and effective nature of circuit selling Mentioned in this episode:    Nicki K Media The Circuit Sales System Filthy Rich Writer