Episode Summary Catarina Dahlin co-founded dagsmejan in 2016 with the vision to enhance people's sleep comfort through highly functional sleepwear and bringing back the value to everyday garments by adopting a slow fashion philosophy. dagsmejan's sleepwear is highly functional,  exclusively produced in Europe with fair working conditions, and uses natural fibres that biodegrade faster than other fabrics. What we talk about In our episode Catarina talks to me about the 6 dimensions of good sleep performance and how we should reflect more on our habits and lifestyles to improve sleep comfort. We also discuss dagsmejan's steps to build a truly sustainable brand from fair production to planning the product's end of life. Catarina comments on greenwashing of  fashion brands and the unrealistic expectations of consumers when it comes to price levels. About Catarina Dahlin Catarina studied Business Administration in Sweden and pursued her career working in 7 countries across Europe and Asia during the 12 years she served in executive global marketing positions.   In 2016 she co-founded dagsmejan with her partner. Dagsmejan is a Swedish word that refers to the last days of winter when the warmth of the sunshine melts the snow even when the temperature is still below zero. The power of nature was Catarina’s inspiration for creating high performance sleepwear using the latest technology and all natural fibres to give you the ultimate sleeping experience.  Resources mentioned dagsmejan's expert panel (inkl. EMPA researchers)Collaboration of dagsmejan and Lucerne University of Applied Sciences  Connect with dagsmejan Website of dagsmejan More episodes like this Thank you for joining the Naturally Innovative Podcast! Don't miss out on new episode releases on Instagram. If you enjoyed this episode please share, subscribe and review it, so more people can find this podcast and be inspired by the stories my guests shared! For any kind of feedback, feel free to connect with me on Instagram or LinkedIn! v