Episode Summary Philip-Michael Weiner co-founded recapture carbon in 2017 together with Trey Pringle. They are convinced that climate change is not a scientific problem but rather a systems problem caused by behaviour. Therefore, they combine multiple solutions and act as a project developer pursuing the first-ever systems-designed approach to Carbon Removal. In this episode, we discuss barriers to technological solutions, what is necessary to remove 100 billion tons of CO₂ from the atmosphere by mid-century to avoid the worst effects of global warming and the crucial role of design. What we talk about how carbon can be removed from the atmosphere while earning a positive return,what risks big companies face if they don't have a strategy for technological removal as part of their financial framework,scenarios for large emitters' 'race to zero',the role of a designerly way of "thinking in systems" to accelerate change and positively influence people's behaviour.  About Philip-Michael Weiner Philip-Michael is a full-stack designer, award-winning company builder, and creative director who has spent the last decade creating some of the most impactful products in the food, technology, and consumer industry. He has worked with companies of all sizes worldwide, including brands like  Carbon War Room, Rocky Mountain Institute, Rockefeller Foundation, Virgin Unite, and Richard Branson's personal projects as well as collaborating with disruptive startups in Silicon Valley.  Philip-Michael is driven by taking a systems approach to growing companies' impact through behavior change and meaningful, enduring design.  His products have been showcased at the Museum of Design in Barcelona and in books such as 99 Designs for Life. In 2017 he co-founded recapture carbon, a company addressing large carbon-emitting organizations to remove carbon from the atmosphere while earning a positive return.  Resources mentioned recapture's Net Zero Seriesrecapture's Report about Fortune 500 GHG Emissions  for FY2019Verra Carbon RegistryPanel Discussion on Youtube  moderated by Mike Teague at ONEOKMission ZeroClimeworks100% Human at Work Project Connect with recapture carbon Website of recapture carbon More episodes like this Thank you for joining the Naturally Innovative Podcast! Don't miss out on new episode releases on Instagram. If you enjoyed this episode please share, subscribe and review it, so more people can find this podcast and be inspired by the stories my guests shared! For any kind of feedback, feel free to connect with me on Instagram or LinkedIn!