When you see content on social media garner huge numbers, you automatically assume that the viral campaign is wildly successful. Social media expert Nate Baldwin is here to remind you that isn’t always the case, and going viral doesn’t equate to social media success. What do we mean by that? As...

In the past, only Instagram users who were verified or had over 10,000 followers could add a link to their story directing follows to a page off the Instagram platform. Fortunately for all of the smaller accounts out there, the recent Instagram update is changing the game. No longer will you...

More Instagram updates have arrived, but who's surprised?  After news broke that Instagram is no longer a photo-sharing app, even more updates have been made to the platform. For most users, you know that the recommended hashtag usage was from 10-20 terms. As we advance, Instagram is advising...