Omnichannel is a term we’re often faced these days, but what does it mean for Field Medical and MSLs? How can an omnichannel strategy benefit our external stakeholders? And what needs to be considered when adapting to this approach?To explore these questions and more, Helen was joined by Katy...

Medical Affairs strategy is increasingly reliant on the important work of Field Medical / MSL Teams to provide the voice and opinions of the KOL and HCP, through insight collection, to drive achievement of Medical Strategic Plans.With challenges persisting around gaining access to KOLs, how can...