Converting isn’t just for sales… Yes, views and reach are great but if you can’t convince someone to hit that follow button, they aren’t worth much.When you’re in a growth phase, it’s critical you’re not just tracking reach but your content and profile is optimised to convert viewers of your content onto the next stage of the buying journey: ➡️ From a Viewer into a Follower➡️ From a Follower into a Trusting, Engaged Community Member➡️ From a Community Member to a Paying Client➡️ From a P...