Episodes
Were you just as obsessed with DVD Behind the Scenes as I was? If yes, you’re in luck. I’m taking you for a walk through all of the systems, processes and habits I couldn’t be The Social Britify without. It’s pretty much an exhaustive list of all the things that keep me on track across Operations and Delivery, Reporting and Marketing… Plus, I include the elements of my personal routine that also flow through to my business. My top favourites include Click Up, Slack, my Instagram Operating...
Published 05/13/24
Instagram is acting a little bit like the guy you’re dating that is giving mixed signals. One week they are telling us to “stop crying” (literally) over reach and follower count and the next week, they announce a MAJOR algorithm change. It’s been a few days since the announcement has dropped so I thought I’d share my thoughts now that the initial dust has settled as well as giving you 3 recommendations for how you can get on the front foot of these changes to the way Instagram ranks our...
Published 05/06/24
Tune in for PART 2 of the BTS look into my five-figure Launch Strategy! I'm continuing to answer all of your questions and dive into the juicy end of this Q&A.   Make sure to check out Part 1 if you missed it so you're all caught up.    In Part 2, I'm covering:     👉🏼 The exact content strategy I implement and how I optimise throughout  👉🏼 How I use ManyChat to streamline registrations and chat with leads  👉🏼 Secrets to maintaining energy throughout the launch  👉🏼 Extra tips and tricks...
Published 05/01/24
Curious about my own personal 5 Figure Live Launching Strategy? You're in luck because I'm taking you BTS and stepping you through my EXACT process. Off the back of my most recent launch, I am debriefing on everything required to plan and execute an online live launch and am answering YOUR specific questions. And because I've got so much to share, I've broken this into two episodes. In Part 1, I'm covering:  👉🏼 Exactly what a Live Launch is and how it works 👉🏼 Why I love launching and...
Published 04/29/24
Hear it straight from the mouth of a serial entrepreneur.  In this episode, I’m chatting with Business and Mindset Mentor, Jess Williamson, who is all about setting (and achieving) illogical goals, building your business for life (not for the hustle) and paving your own path in your own way!  She’s successfully built 5 businesses in all different industries - experiencing the highest of highs and the lowest of lows.  From being featured at New York Fashion Week to emptying her life savings...
Published 04/22/24
Wish you could INCREASE conversions on Instagram (and get more engagement) WITHOUT having to increase your screen time? It’s possible with ManyChat. It’s the automation tool, fully approved by Meta, that is taking over the online business space - improving efficiency for both business owners and consumers. In this episode of Trend Talk, I’m diving into the power of chatbots and how you can integrate ManyChat into your strategy to streamline your enquiries and sales and get more of your...
Published 04/15/24
It’s easier than you think to work out what’s going wrong when it comes to your Instagram content. But instead of strategically analysing the data and results, most business owners jump straight to blaming the algorithm and retaliating by not posting at all or trying more hacks that don’t really fix the problem. However, when you start to look at your strategy like a funnel, you can pinpoint what part of the journey your audience is getting stuck in - and optimise it. During this episode, I’m...
Published 04/08/24
The reason I love Instagram? The endless levers we can pull to get IN FRONT of our audience more often. Now there are certainly ways to do this that require hefty amounts of time and effort, but in this episode, I am going to share with you five low-effort strategies and tactics that don’t require you to spend hours in Canva or fuss over a Reel but still have a major ROI - whether it’s visibility, engagement or more sales that you want. The best part? You can start to implement them...
Published 04/01/24
One thing we don’t talk enough about in business? Making the hard decisions. Writing those emails, having uncomfortable conversations and making tough calls despite them being the right decision for us. In today’s episode, I’m chatting with Ally Michel, the woman behind Ally Aide and the Head Cheerleader of The Cheers Squad to dive into her experience of building her dream virtual and in-person community, stepping into motherhood and then ultimately deciding to close it down after...
Published 03/25/24
Thinking that you have to approach your marketing strategy in the same way as someone who creates content for a living full-time, is what’s making you think you’re no good at it. Your capacity is different. Your resources will be different. And your strategy is definitely different! In this episode, I’m revealing what content creators aren’t sharing with you: How they are able to leverage trends and topical conversations so quickly;How long content actually takes to shoot and edit;How their...
Published 03/18/24
Ya’ll wanted to know so I’m listing it all out.  Everything I’ve invested in, shared in the order I did so, after I went viral on Instagram in 2021.  After gaining 20,000 followers in 2 months, the dust settled on my business’s “new normal” and I kicked my butt into gear. I decided it was time to start treating my business… like a business and investing in it in the way that my clients were investing in me.  I wanted to level up, I wanted to streamline and I wanted to grow.  But when it...
Published 03/11/24
Remember when it was all about dancing and pointing? Well, it’s certainly a thing of the past. Enter the B-Roll Era - Aesthetic shots of people typing on their computer, stirring their tea, walking their dog on the beach and reading a book on the couch. It’s certainly lowered the bar of entry making it easier for busy business owners to create high-performing content but has it just flooded the algorithm? I’m diving into this Reels evolution in this episode of Trend Talk - 2020 Reels VS 2024...
Published 03/04/24
It’ll tell ya what’s NSFW, going from 400 to 5,000 followers in almost 24 hours then growing to over 20K within the next 2 months. I was not ready for it, despite it being everything I “thought” I wanted. In 2021 I went viral and I want to walk you through it. From missed revenue opportunities (literally thousands down the drain) to massive overwhelm thanks to insufficient systems and processes - I’m opening up your eyes to the things you probably haven’t given any thought to on your gun-ho...
Published 02/26/24
Something that pains me more than anything which I’ve been noticing more frequently of late, likely thanks to a rise in the “all you need is Canva and Wifi” mentality, is business owners waiting for Instagram to just do them a favor and send hundreds of leads their way. The thing is, it doesn’t really work like that - at least, in the very beginning of having a business and starting to grow your online presence. And you probably already know that since you’re posting all the content, showing...
Published 02/26/24
Just four years ago I was working on board a cruise ship, dancing for a living - bouncing between Miami and the Caribbean, Alaska and Seattle and Japan and China. It was a dream come true. I was working for a global cruise line, performing in shows created by world-famous choreographers (we’re talking those that worked with Britney Spears, Beyonce, Madonna, Christina Aguilera, Cher and… I won’t keep going), wearing costumes made by the same people who made the Victoria’s Secret wings, waking...
Published 02/26/24
Just four years ago I was working on board a cruise ship, dancing for a living - bouncing between Miami and the Caribbean, Alaska and Seattle and Japan and China. It was a dream come true. I was working for a global cruise line, performing in shows created by world-famous choreographers (we’re talking those that worked with Britney Spears, Beyonce, Madonna, Christina Aguilera, Cher and… I won’t keep going), wearing costumes made by the same people who made the Victoria’s Secret wings, waking...
Published 02/20/24
Are you solo business owner currently doing it ALL - you’re head of marketing, accounting, HR and customer service as well as doing the thing you started your business for in the first place… Struggling to get back to every email from your paying clients let alone texts from your real friends and family? This podcast for you! I'll be diving into the ins and outs of running a one-woman-show from establishing and growing your online presence to managing your mindset, discovering the secrets to...
Published 02/19/24