As an online business owner, you’re faced with many challenges including a crowded marketplace, racing to the bottom competing on price, having your funnels copy and pasted and used by other companies, and much more.  What to learn how to stand out from the crowd with a unique offer, join the 1%, and avoid the commoditization trap? My guest today will help you do all of those things and more! John is the Founder of The Ideas Lab and has written 3 bestselling books translated into 10 languages. “F**k Work Let's Play” was recently chosen as WHSmith business book of the month. We discuss how to find your super niche, how to avoid being a scanner, feeding your cash cow, and so much more to make you the go-to solution in your space. Time Stamps: (1:18) My Guest Today John (2:13) Why People Struggle to Stand Out (6:03) Defining Super Niche and Photographer Example (11:07) What is a Scanner and Why You’re Not Missing Out (13:15) Feeding the Cash Cow (14:18) How John Stands Out in the Marketplace (23:35) Specializing in Media Asset Management and Identifying Trends (29:57) Sales Funnel Expert Niche Example (33:44) John’s 7 Steps to Making More Money in Your Business —————————— Check Out The Ideas Lab and Get John’s 7 Steps to Making More Money In Your Business: https://theideaslab.co/guide/ —————————— Check Out Online Business Owner at https://onlinebusinessowner.com