As online business owners, we’ve all heard about the magic of sliding into DMs to get more sales, but how do you pull it off without being spamming or feeling like a used car salesperson? Today’s guest will show you how. Rose Radford is the creator of the Millionaire Girl Next Door® brand, is a former McKinsey Consultant turned Digital CEO, trusted industry-leading Coach, and host of the Grow to CEO™ podcast. She’s best known for teaching evergreen marketing and DM selling to online entrepreneurs to help them scale their businesses to 6 and 7 figures. In today's episode, we discuss Rose's learning lessons at her time at McKinsey, the biggest mistakes she sees online business owners make when it comes to cold outbound, why Rose is the Evergreen Queen , and more! Time Stamps: (0:40) Our Guest Today Rose (1:35) Rose’s A Ha Moment with Selling in the DM’s (4:35) Learning Lessons from McKinsey  (6:25) Biggest Mistakes with Cold Outbound and How to Get Inbound (9:30) Rose’s Freedom Accelerator (15:20) Not To Do’s (18:15) Why Rose is the Evergreen Queen (21:00) Last Words —————————— Check Out Rose's Freedom Accelerator at: www.obowner.com/freedomrose —————————— Check Out Online Business Owner at https://onlinebusinessowner.com