Making the most of customer data
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Description
This week’s topic is customer data and how SMEs can act on the digital signals that their customers constantly send their way. Josie is joined by the CBI’s Tom Thackray, iCabbi’s Ian McDonald and Oracle’s Steve Fearon to talk about their experiences, the best examples of how companies across different industries are making the most of data, why SMEs should embrace GDPR and how they can get started if they haven’t already.
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