During our virtual conversation we chat about burning ambition, not conforming or settling for the rat race, and the importance of routine when focusing on your goals. Rob explains why he loves to keep a journal, turning his diagnosed ADHD into a positive attribute, Patrick Bateman level organisation and launching a brand in the middle of a pandemic. We also cover embracing failure, how competing can often ignite disordered eating, the smoke and mirrors of social media, and why having a sense of humour is so important.