Caroline Raphael of Surf Shack Lebanon is passionate about stand up paddle boarding and is training to set a Guinness world record, paddling over 180 km in 24 hours in open water. At the end of April, she will paddle for 24 hours along the coast of Lebanon. She is training with Paddle Monster and a local network of paddlers to work up to this event.  Find out more at https://www.ThePaddleboardingCPA.com/29

Reduce the overwhelm by using these planning strategies and tips, while adding some off season revenue to your stand up paddle board, kayak or aquatics based business. * 7 steps to plan for the holiday season * Recommended tools that save you time and reduce the overwhelm * Tips and strategies for promotions that convert * A free 2018 Holiday planning guide that provides worksheets, templates and video tutorials For more information: https://www.thepaddleboardingcpa.com/28

REACH NEW PADDLERS! Break down barriers by using the EXACT words, phrases and language that customers and new paddlers know and understand. Understand the various types of customer personas or avatars in the paddling customer pyramid.  Discover my two favorite online tools that reveal the EXACT words, phrases and questions people are asking and searching for online right now. Learn how to setup new paddlers for success. Find more here: https://www.thepaddleboardingcpa.com/27

Ash Bourgeois, owner of Wild Path, shares her story of bringing standup paddle board yoga to the prairies in Winnipeg, Canada.  She specializes in going places nobody knows about where SUP is the only way can get around.  Connecting through nature, with her customers and community, she leads adventures on land and water honoring her own wildness. For more information: www.thepaddleboardingcpa.com/26

Sam combines her love of standup paddle boarding and dogs through SUP Pups California. Inspired by her rescue dog Jack, aka The Dingo Jack, she dove into a niche venture of teaching others and their pups to paddleboard together. She thrives in helping others share this joy with their pups and plays an active role in the rescue community. Join us as she talks about challenges, equipment, instruction, partnerships and shares her marketing secrets. Find out more: www.thepaddleboardingcpa.com/25

If you aren't yet using Instagram Stories in your SUP, paddle board yoga, kayak or fitness business, now is the time! Build relationships with followers, reach non-followers through optimization and convert viewers into paying customers.  Julie Merrill, The Paddleboarding CPA covers what to share, how to use Instagram and why its an essential.  Plus a video tutorial to complement the episode. Find out more here: www.thepaddleboardingcpa.com/24

Peter Rochel lives in Cologne, Germany and combines his passion for standup paddle boarding, business, technology and innovation in his podcast, SUP Online Academy, as the standup paddleboarding head of the German Surfriders Federation and as a SUP instructor on the Rhine River. He shares his story, how he shares his passion of water sports and paddleboarding by introducing more people to SUP through his many ventures. Find out more: http://www.thepaddleboardingcpa.com/23

Karen Tickner, an active free diver, pilates and SUP instructor has turned her passion for mermaids into a profitable venture.  Ina's Mermaid School teaches you and your kids how to swim and do tricks while wearing a mermaid tail.  Listen to Karen's story, how she was inspired to live life as a mermaid, her many gigs, challenges and how she is living out her passion in gulf coast Florida. Find out more: http://www.thepaddleboardingcpa.com/22

Julie Merrill, aka The Paddleboarding CPA, talks business and marketing tips for new standup paddle board, paddleboard yoga, SUP, kayak and outdoor fitness instructors.  From setting up your business to collecting money, strategizing your class list, identifying your ideal customer and marketing 101. This podcast episode dives into many of the aspects needed before getting on the water to teach a class. Find more: http://www.thepaddleboardingcpa.com/21

Adventure sports photographer Dylan Brown talks about his 7 day, 96 mile Escalante River SUP adventure.  As the leader, photographer and cinematographer, he shares personal reasons for wanting to capture the beauty of this endangered low flow serpentine style river.  Experience his breathtaking moments, challenges, behind the scenes planning and post-trip reflection as he brings awareness, conservation and adventure to this majestic river in Utah. Find more here:...

YOLO Board Adventures offers standup paddle board SUP kids camps and a variety of other adventures in Sandestin Florida.  Jessica D'Aleo discusses the challenges and what's involved in the kids camp she manages including who they market to, what's involved behind-the-scenes in the camp as well as other offerings like YOLO Tribe Night, YOLO Board 101 and Paddle Core Pro, a HIIT like workout on a standup paddle board. Hear more here: https://www.thepaddleboardingcpa.com/19

Jana Olenio is the owner and founder of SUP YO!, a standup paddle board yoga company based in Boston.  She has a team of SUPerstar SUP instructors and offers paddle board yoga classes in 8 locations throughout Boston and the New Hampshire seacoast from May to September.  SUP YO! is busy year-round with planning and hosting multiple events including SUP yoga teacher trainings, international retreats, indoor classes and so much more. Find out more here: http://www.thepaddleboardingcpa.com/18

Discussing IN-PERSON opportunities that enable you to to get in front of your potential customers for your SUP, SUP yoga, SUP fitness, SUP surfing, SUP racing class or tour. One of the fastest ways to build trust and turn a potential customer into a buying or paying customer is to meet them in person, develop trust by example, display and exhibit your expertise and just be you! Download a FREE GUIDE to 7 TIPS To Filling Your SUP Class and Tours. Find out more:...

Lindsay Lambert, owner of Paddling Yogini and One Mind Yoga, is a certified SUP (Stand Up Paddleboard) Yoga instructor and PaddleFit Core coach among multiple other fitness certifications, has built a successful business on and off the water.  From traveling to bodies of water teaching SUP yoga, to opening her own yoga and fitness studio and now racing standup paddle boards, she talks business, lessons learned and give tips to others starting out. More here:...

Brock Johnson is a podcaster, entrepreneur, business coach and social media strategist.  His mission is simply to transform his listeners and followers into social media money makers.  In this episode, Brock discusses Instagram and Snapchat stories, tips and new features.  We dive into strategies that when implemented with consistency, will help grow your engagement and followers across these social media channels. See more: http://www.thepaddleboardingcpa.com/15

Outdoor Insurance Group and Surfer Insurance specialize in the active sport, outdoor adventure and water sport industries.  Whether you have a board shop, run surf or paddle board camps and lessons, or have a mobile rental business, they can customize the coverage that you need to stay protected.  In this episode, Julie asks questions as a standup paddle board instructor to owner Glenn Sudol about the ins and outs of insurance and what is needed for SUP. More info:...

With all the possible online marketplaces and stores available today, where does a new seller start? Do they need to be on all marketplaces? Julie Merrill discusses her personal lessons learned and how her expectations differed from what worked with SUPchic, an online store for standup paddle board jewelry, clothing and accessories.  Find out more here: http://www.thepaddleboardingcpa.com/13

In this episode, Julie dives deep into her story of selling physical products when she decided to source, design and sell standup paddle board SUP jewelry, clothing and accessories.  She walks you through things she would have done differently, where to get started, how sourcing and design works and provides some time saving tips. FREE Ebook: "Selling Physical Products - The Checklist" To download the free checklist or see links mentioned in this episode, go to...

Louise Adie is a veteran kayaker and guide who spends months out of the year on eco-tourism ships with the destination of Antarctica.  She vividly explains the humbling experience of physically being on Antarctica's shoreline and interacting with sealife during a kayak adventure from her ship.  Her love of Antarctica and preserving its state is evident in her interview in this podcast episode. Find out more at http://www.thepaddleboardingcpa.com/11/

Hitting the standup paddle board racing circuit by storm, Seychelle has made a name for herself in 2 short years.  Only picking up paddleboarding 3 years ago, she has worked with coaches and implemented an incredibly focused training schedule and nutrition regimen to achieve elite performance.  Seychelle talks coaching, racing, fitness, nutrition as a vegan athlete, sponsorships and gives advice to new stand up paddle board (SUP) racers starting out. For more info:...

Nikki Johnston, owner of Sea To Sky Fitness, has taken her love of outdoor fitness and created a complete wellness offering with personal training, nutrition coaching, stand up paddle (SUP) fitness and yoga classes.  She is also adding an international standup paddle adventure retreat to her business this year. In this episode Nikki provides business tips, lessons learned, marketing strategies, how a partnership simplified water access challenges and much...

Follow Julie's questions as a potential host or participant of retreats to Dave Aidekman, the CEO and co-founder of Trip Tribe, a company specializing in coordinating destination retreats for yoga, photography, wellness, hiking, fitness, cycling, mountaineering and much more!  They handle the logistics and let you be the host taking care of payment, providing checklists, marketing tools and a network of interested participants. Find out more at http://www.thepaddleboardingcpa.com

The Paddleboarding CPA by Julie Merrill helps active sport-related business owners create and grow their business in standup paddle boarding, SUPyoga, SUPfitness, SUPsurf, kayaking, windsurfing, kiteboarding, fitness, and other outdoor sports. SUBSCRIBE! Learn about optimizing your Facebook business page, why it's necessary and how to increase engagement, followers and brand awareness! Accompanying eBook available for FREE download at www.thepaddleboardingcpa.com.

Tyona Vallejo, a yoga instructor, mind and life coach, is hosting her second retreat in October of 2017 in Puerto Vallarta. Working directly with the resort, she has taken a do-it-yourself approach and has lessons learned and tips to share with others looking to embark on a destination retreat. Find out more at http://www.thepaddleboardingcpa.com/6