Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Training - https://www.chrisschaeffer.com This Episode on YouTube:  https://youtu.be/QMIu5P8Io_w Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Show Notes: Do you know when you should use exact match keywords? Let's talk about that! In this week's episode Chris Schaeffer discusses the way he uses exact match in his campaigns. This strategy is also important for the growth of your search campaign as well as how it relates to other campaign types in your account.